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We enjoy helping brands grow.

The Search Mechanics was founded in 2015 by Jonathan Cottrell. Having worked at a variety of agencies, he discovered a need for a PPC specialist that could provide paid marketing expertise at an affordable price for both companies and other agencies. He set up The Search Mechanics with the aim of supporting businesses looking to maximise their Google Ads efficiency. 

James Smith came on board in 2019. Previously a Google Ads campaign specialist for Google, he had seen how many agencies were offering PPC services, but without the knowledge and skillset to do it well. Both Jon’s and James’ expertise puts The Search Mechanics in the unique position of being able to offer truly specialist support to a wide range of businesses.  

We work with a wide range of clients and digital marketing agencies, supporting their Google Ads, Google Shopping, and Bing Ads efforts. As a Google Premier Partner – one of only a handful nationwide – we’ve passed Google’s exams and adhere to best practice across our clients’ accounts. 

We offer an agile, flexible service to suit your company’s individual needs and goals, and all our specialists have a wealth of experience. That means you can rest assured your paid advertising is in the best of hands. We strive to operate with honesty and transparency, and hold our clients’ objectives at the centre of all we do.  

If you’d like to learn more about how we can support your marketing strategy with expert PPC services, get in touch with us today.  

Jon Cottrell


Jon founded The Search Mechanics back in 2015, having realised there were a lot of small digital agencies needing PPC support, but not quite having enough work to get someone in full time.

Having worked on the likes of Dell Europe, Universal Film & Music, EA Games and Mazda UK, he has a wealth of experience in the PPC industry, helping clients maximise their spend via Google Ads.

Outside of work Jon likes riding mountain bikes, motorbikes, skateboarding and snowboarding – generally doing anything that tells him his body is not 18 years old anymore!

One of his favourite quotes is “We don’t stop playing because we grow old, we grow old because we stop playing.”

James Smith

SEM Consultant

James initially began working with The Search Mechanics as their dedicated Google Account Strategist, and joined the team in 2019.

Whilst at Google, James worked directly with a mixture of direct clients and Google Ads agencies. As a result, he has built and managed literally hundreds of campaigns across a wide range of different sectors and industries.

An old man born tragically young, James does occasionally try strenuous activities like rock climbing and cycling, but is generally at his most content sitting in a chair and ranting about the state of the world.