Automotive PPC Specialists

At The Search Mechanics, we’ve been doing PPC for automotive companies for so long that we’ve become something of a specialist in the industry. Since 2011, we’ve been diligently refining campaigns for car dealers and OEMs to ensure they get the maximum return on their investment.

Lots of automotive dealers are still not getting the most out of their spend. If you’re one of them, we’d like to help you out. We offer a wide range of services to ensure you reach your customers effectively and affordably. Contact us today to find out more.

Search Text Ads

The traditional text ad is still going strong in Pay Per Click marketing, with many automotive dealers investing in this tried and tested form of paid advertising. Whether you’re a marketing manager with plenty of experience who just needs some guidance, or a first-time investor in paid search, we can help out.

The following services that we provide are a sample of what you may need to give your PPC campaigns a new lease of life:

  • An audit of your existing account to see what’s working for you and what isn’t
  • A re-shuffle of campaigns to make them work harder
  • Ad copy that sells your business effectively within the character limit
  • Audience research and targeting
  • Location and device-specific content
  • Landing page audits and optimisation

Contact us today for a traditional PPC refresh to ensure you’re getting the most out of your money.

Display Ads

Display ads have proved popular in the past few years and are a great way of targeting your customers outside of the search results pages. Want to target your audience while they’re browsing the pages of Auto Express or Car Magazine? Or to target people looking for used cars on Pistonheads or Autotrader? With display ads, that’s not only possible – it’s affordable.

At The Search Mechanics, we know which ad sizes perform best across the Google Display Network. We also know how to make compelling ad creative and how to identify the best time and place to present your ads to your audience.

Give your display campaigns a boost with the following services:

  • An audit of your existing ads to see what’s working for you and what isn’t
  • An analysis of the devices your audience is using and how your ads are suited for them
  • Analysis and refinement of your time of day and location performance
  • New creative
  • Behavioural targeting
  • Landing page audits and optimisation

Remarketing Banners

A customer has seen your ad. They’ve even clicked on it and looked at some pages on your site. But they didn’t convert. It’s time to target them with a little remarketing. This clever and increasingly popular form of advertising allows you to present specific products or services to customers based on where they’ve been on your website.

Say an Audi driver has looked at your servicing page, but hasn’t booked. You can show him servicing deals or a simple reminder to book for a short period after he has left the site – at the right time and optimised for a relevant device.

Alternatively, let’s say the Audi driver does book his service. At an appropriate time, you can remind him of the other services you offer, such as MOTs, health checks or tyres.

You can take advantage of the following services, which are an example of what we can provide:

  • An audit of your existing remarketing ads
  • An analysis of the devices your audience is using and how your ads are suited for them
  • Analysis and refinement of your time of day and location performance
  • New creative
  • Suggestions of new sites on which to display your ads
  • Landing page audits and optimisation

Why Do You Need Mobile-Optimised Automotive PPC?

Mobile search is only getting bigger. So big that Google has now begun indexing mobile pages above desktop pages. Until recently, users were often getting a poor experience when searching on mobile, because Google’s algorithm was analysing desktop sites and placing them highly in search results even though they may not have been optimised for mobile.

For this reason, your PPC ads – whether traditional, display or remarketing – need to include variants for mobile. If anything, mobile ads should be the primary format, with desktop versions coming second.

Of course, it’s not just the ads that need to be optimised – the landing pages need to be mobile-friendly too, so that once a customer gets to your site, they can find the relevant information and convert quickly and easily.

We can help with the layout and content of your landing pages to ensure your customers get the best possible experience when clicking through from your ad campaigns. Contact us today for details.

Why Choose The Search Mechanics?

There are lots of reasons to hand us the reins when it comes to your Automotive PPC campaigns, such as:

  • Our extensive experience in working with automotive clients
  • Our knowledge of the car market and motorists’ needs
  • Our fully-fledged Google Partner status
  • A hassle-free, affordable experience that delivers a great return
  • A reduction in wasted spend
  • A personal, dedicated service

Automotive PPC FAQs

What is Automotive PPC advertising?

Automotive PPC (Pay-Per-Click) advertising is a digital marketing strategy that allows automotive businesses, such as dealerships, garages and parts retailers, to display ads for their products and services on search engines such as Google and other online platforms. Advertisers pay a fee each time their ad is clicked by a user, directing them to the advertiser’s website or landing page.

How does Automotive PPC work?

Automotive PPC works by bidding on specific keywords related to the automotive industry. When a user searches for those keywords on search engines like Google, or when they browse websites that participate in ad networks, the advertiser’s relevant ad is displayed. The ad’s placement is determined by a combination of bid amount, ad relevance, and other factors. If a user clicks on the ad, the advertiser is charged a predetermined cost per click.

What are the benefits of using PPC for automotive businesses?

  • Targeted Reach: Automotive PPC allows businesses to precisely target their desired audience based on factors such as location, demographics, and search intent.
  • Immediate Visibility: Ads appear at the top of search results, providing immediate visibility to potential customers actively searching for automotive products or services.
  • Measurable Results: PPC campaigns offer detailed performance metrics, enabling businesses to track clicks, conversions, and return on investment (ROI).
  • Budget Control: Advertisers have control over their budget, setting daily or campaign limits to manage spending effectively.

How can I optimise my Automotive PPC campaigns?

  • Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords.
  • Utilise tools like Google Keyword Planner to discover popular automotive search terms.
  • Compelling Ad Copy: Create engaging and relevant ad copy that highlights your unique selling points and encourages users to click.
  • Landing Pages: Ensure your ads lead to well-designed, optimised landing pages that provide a seamless user experience and relevant information.
  • Negative Keywords: Exclude irrelevant keywords to avoid wasting budget on clicks that won’t likely convert.
  • A/B Testing: Continuously test different ad variations, headlines, and images to identify what resonates best with your target audience.
  • Conversion Tracking: Implement conversion tracking to measure the effectiveness of your campaigns in terms of lead generation, sales, or other desired actions.