Display Advertising has come a long way in the past few years, with targeting being more and more refined, helping us as agencies make budgets work even better for our advertising clients.
For example, if you’re a used car garage, based in Kent, you can choose ad placements(websites) such as Autotrader/ Pistonheads/ Gumtree/ eBay Motors to target users you know that are actively looking for used cars across these websites, and are also based in your geographic location.
Depending on performance of these placements, we can then choose to upweight/ downweight spending where we deem fit, in order to get the most out of your budgets.
Some of the best performing ad sizes across the GDN (Google Display Network) are as follows:
336 x 280
300 x 250
300 x 600
728 x 90
320 x 110
With the use of further Adwords optimisation, we can then assess devices/ time of day performance and geographic performance, to help push these display campaigns harder for our clients, and really make their budgets work hard!