Google Ads (formerly Google Adwords) is a suite of advertising capabilities that’s designed to enable businesses to connect with audiences who are searching for specific products or services, watching YouTube videos, and using other Google services such as Google Maps and Google Play.
Campaigns and strategies can be adapted to fit a wide range of budgets, audiences and more, enabling businesses of all sizes to reach consumers in a joined up way.
Why use Google Ads?
There are plenty of reasons to use Google Ads as part of your marketing strategy, not least because it has such an extensive reach internationally. Google is the first stop for billions of people searching for a solution to their needs, so having your products or services displayed in prominently for relevant search terms makes good business sense.
In addition, every stage of the buying journey can be covered with specially targeted advertising through Google Ads. Not only can you target consumers doing initial research, you can then capture their information when they enter your landing page, and retarget them with more specific adverts as they continue their web usage. Plus, you can use the data provided by the reports to hone your campaigns and make them more effective.
Google Ads with The Search Mechanics
As Google Premier Partners, we have extensive experience with Google Ads, and adhere to their best practice guidelines and exacting advertising standards. Choosing us means choosing an agency that will tailor each campaign to your specific objectives, provide a transparent service with detailed reporting, and deliver tangible results.
Get in touch with us today to find out how we can help your business grow with highly effective Google Ads campaigns.