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Google Ads

The Search Mechanics offer a complete range of Google Ads Services. Google Ads (formerly Google Adwords) is a suite of advertising capabilities that’s designed to enable businesses to connect with audiences who are searching for specific products or services, watching YouTube videos, and using other Google services such as Google Maps and Google Play.  

Google Ads Campaigns and strategies can be adapted to fit a wide range of budgets, audiences and more, enabling businesses of all sizes to reach consumers in a joined up way.  

Why use Google Ads? 

There are plenty of reasons to use Google Ads services as part of your marketing strategy, not least because it has such an extensive reach internationally. Google is the first stop for billions of people searching for a solution to their needs, so having your products or services displayed in prominently for relevant search terms makes good business sense.  

In addition, every stage of the buying journey can be covered with specially targeted advertising through Google Ads services. Not only can you target consumers doing initial research, you can then capture their information when they enter your landing page, and retarget them with more specific adverts as they continue their web usage. Plus, you can use the data provided by the reports to hone your campaigns and make them more effective. 

Google Ads services with The Search Mechanics 

As Google Premier Partners, we have extensive experience with Google Ads, and adhere to their best practice guidelines and exacting advertising standards. Choosing us means choosing an agency that will tailor each campaign to your specific objectives, provide a transparent service with detailed reporting, and deliver tangible results.  

Get in touch with us today to find out how we can help your business grow with highly effective Google Ads campaigns. 

Google Ads FAQs

What is Google Ads?


Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses and advertisers to create and display ads on Google’s search engine results pages, as well as on various Google-owned platforms and partner websites. Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads.


How does Google Ads work?


Google Ads operates through an auction-based system. Advertisers bid on specific keywords or phrases relevant to their products or services. When a user enters a search query related to those keywords, an auction is triggered. Google’s algorithm determines the ads’ placements based on bid amounts and ad relevance. Advertisers with higher bids and better ad quality are more likely to appear prominently in search results and other ad placements.


What types of ads can I create with Google Ads?


Google Ads offers various ad formats, including:


  • Search Ads: Text-based ads displayed on Google’s search engine results pages.
  • Display Ads: Visual ads (images, banners, videos) shown on websites within Google’s Display Network.
  • Video Ads: Ads displayed on YouTube and across the Google Display Network in video format.
  • Shopping Ads: Product listings that appear on Google Shopping and other platforms.
  • App Ads: Ads that promote mobile apps on platforms like Google Play.
  • Discovery Ads: Ads that appear on YouTube, Gmail, and the Discover feed.


How can I measure the effectiveness of my Google Ads campaigns?


Google Ads provides several metrics to assess campaign performance:


  • Click-Through Rate (CTR): The ratio of users who click on your ad to the total number of users who see it.
  • Conversion Rate: The percentage of users who complete a desired action, such as making a purchase or filling out a form, after clicking on your ad.
  • Quality Score: A measure of ad relevance, click-through rate, and landing page experience that affects your ad’s position and cost.
  • Cost Per Click (CPC): The average amount you pay for each click on your ad.
  • Return on Ad Spend (ROAS): The revenue generated from your ads compared to the amount spent on them.