Google / Bing Shopping
Targeted advertising campaigns for your products can be created using feeds from your website that contain details of your items, such as pricing, colours, images etc. These then appear in search results on Google and/or Bing (depending on your needs), placing your products in front of a potentially huge number of people.
Why use Google/Bing Shopping?
Google or Bing Shopping adverts can contribute massively to e-commerce revenue, provided they are set up with individual goals in mind. They can be optimised in the same way text adverts are, using various bidding strategies, negative keywords, location targeting and more. With careful management, they can provide high quality traffic, which results in a better conversion rate and, ultimately, a high return on investment.
Google/Bing Shopping also gives you an opportunity to test the popularity of new products, move into new markets, and reach users on a variety of devices. It sits further down the marketing funnel, proving most effective when consumers are searching for a more specific item, such as clothing in a certain size and colour.
Google/Bing Shopping with The Search Mechanics
The Search Mechanics is a Google Premier Partner, meaning we will create and manage your Google Shopping ads in accordance with their best practices, delivering campaigns that fulfil your business objectives and work in harmony with your overall marketing strategy. Our transparent service means you have full visibility of your spend and the performance of your adverts.
Get in touch with us today to find out how we can support your online marketing efforts with Google/Bing Shopping.