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Google / Bing Shopping Ads Management

Targeted advertising campaigns for your products can be created using feeds from your website that contain details of your items, such as pricing, colours, images etc. These then appear in search results on Google and/or Bing (depending on your needs), placing your products in front of a potentially huge number of people. 

Why use Google/Bing Shopping? 

Google or Bing Shopping adverts can contribute massively to e-commerce revenue, provided they are set up with individual goals in mind. They can be optimised in the same way text adverts are, using various bidding strategies, negative keywords, location targeting and more. With careful management, they can provide high quality traffic, which results in a better conversion rate and, ultimately, a high return on investment. 

Google/Bing Shopping also gives you an opportunity to test the popularity of new products, move into new markets, and reach users on a variety of devices. It sits further down the marketing funnel, proving most effective when consumers are searching for a more specific item, such as clothing in a certain size and colour.  

Google/Bing Shopping with The Search Mechanics 

The Search Mechanics is a Google Premier Partner, meaning we will create and manage your Google Shopping ads in accordance with their best practices, delivering campaigns that fulfil your business objectives and work in harmony with your overall marketing strategy. Our transparent service means you have full visibility of your spend and the performance of your adverts. 

Get in touch with us today to find out how we can support your online marketing efforts with Google/Bing Shopping. 

Google Shopping Ads FAQs

What are Google Shopping Ads?

Google Shopping Ads are a type of online advertising that allows businesses to showcase their products directly in Google search results. These ads include an image, product title, price, and store name, making it easier for shoppers to find and compare products visually.


How do Google Shopping Ads work?


Google Shopping Ads operate on a cost-per-click (CPC) model. Merchants create a product data feed containing information like product attributes, prices, and availability. Google uses this data to display relevant products when users search for related keywords. When a user clicks on an ad, the merchant is charged a fee, and the user is directed to the product page.


What’s the difference between Google Shopping Ads and text-based ads?


While text-based ads rely on written descriptions, Google Shopping Ads use product images, titles, and prices to engage users visually. When users search for products, Shopping Ads provide a more direct way to display what the product looks like and its price, potentially leading to higher click-through rates and better-qualified leads.


How can I optimise my Google Shopping Ads campaign?


To optimise your Google Shopping Ads campaign, consider these steps:


  • Ensure accurate and detailed product data in your feed.
  • Use high-quality images with clear backgrounds.
  • Choose relevant and specific product titles and descriptions.
  • Set appropriate bids based on product performance.
  • Utilize negative keywords to refine your targeting.
  • Regularly review and adjust your campaign based on performance data.