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Microsoft Advertising

Microsoft Advertising (formerly Bing Ads) enables you to reach potential customers using the Microsoft Search Network, which encompasses Bing and partner sites such as Yahoo! and MSN.com. Although the reach doesn’t match that of Google Ads, it’s a highly effective way to target specific audiences and niche markets.  

Why use Microsoft Advertising? 

Microsoft Advertising is a great choice for those looking for less competition and lower costs per click. Your adverts will be visible over the Bing and Yahoo! search engines, as well as on partner sites, giving you a wider overall reach when used in conjunction with Google Ads.  

As an integral part of Windows 10, Office, Cortana and AOL, Microsoft Advertising gives you access to audiences that may not use Google as much (if at all), including more mature and affluent consumers. With its high level of demographic control too, targeting customers who are more likely to convert is simpler.  

Finally, Microsoft Advertising tends to deliver a better ROI than Google Ads, as costs are lower. This makes it ideal for smaller budgets or for testing the initial demand for a new product.  

Microsoft Advertising with The Search Mechanics 

As an agile PPC specialist, we at The Search Mechanics are experts in Microsoft Advertising, having executed many successful campaigns using the platform. We adhere strictly to best practices and deliver efficient, cost-effective marketing to support your overall strategy. With campaigns tailored to your objectives and a fully transparent service, we’ll ensure your paid marketing exceeds your expectations.  

Contact us today to find out how we support your digital marketing strategy with Microsoft Advertising campaigns. 

Microsoft Advertising FAQs

What is Microsoft Advertising?

Microsoft Advertising is an online advertising platform that allows businesses to create and display ads across Microsoft’s network of websites and partner sites, reaching a wide audience of potential customers. It enables advertisers to promote their products or services through search ads, display ads, and more.

How does Microsoft Advertising work?

Microsoft Advertising operates on a pay-per-click (PPC) model, where advertisers bid on keywords related to their business. When users search for these keywords on platforms like Bing or websites within the Microsoft Audience Network, ads are displayed. Advertisers are charged only when their ads are clicked, and the ads’ position is determined by factors like bid amount, ad relevance, and quality.

What is the Microsoft Audience Network?

The Microsoft Audience Network is a feature of Microsoft Advertising that extends your ads beyond search results to reach a broader audience. It places your ads on partner websites, apps, and even social media platforms, utilising user data and advanced targeting options to connect your ads with relevant audiences.

What targeting options are available on Microsoft Advertising?

Microsoft Advertising offers various targeting options to help advertisers reach their desired audience. These options include:

  • Keyword Targeting: Display ads when users search specific keywords.
  • Location Targeting: Show ads to users in specific geographic locations.
  • Demographic Targeting: Target users based on age, gender, and other demographic factors.
  • Audience Targeting: Reach specific audiences based on interests, behaviours, and online activities.
  • Device and Time Targeting: Display ads on specific devices (e.g., mobile) or during certain times of the day.
  • Remember that details and features of Microsoft Advertising might change over time, so it’s a good practice to check the official Microsoft Advertising website or documentation for the most up-to-date information.