Pay Per Click (PPC) is a form of advertising which helps to drive traffic to a website.
Pay Per Click (PPC) marketing is an excellent low-funnel channel, enabling businesses to lead consumers directly to a relevant page where they can complete a purchase or other relevant action. Often cited and the most effective direct-action marketing channel in terms of return vs spend, it brings fast, measurable ROI and can be adapted quickly and easily to suit changing consumer behaviour and/or desired outcomes. It also sits neatly alongside your other digital marketing efforts, enhancing your online presence and optimising your conversions.
At The Search Mechanics, we design and operate your paid campaigns to complement your overall marketing strategy. We provide an objective-focused service which takes into account your brand positioning and target market, and which will maximise your return on ad spend.
The beauty of PPC is that it’s highly data-driven, and can be adapted according to our findings very easily. Adverts, keywords and more can be adjusted quickly to optimise your conversion rate and ROI. This in turn means we deliver on your key performance indicators and targets as opposed to focusing on vanity stats.
As a specialist paid search agency, we work with a number of platforms to bring you optimal results:
Google Ads – Google Ads is the number one paid search platform, and provides extensive reach and detailed targeting for your campaigns.
Google/Bing Shopping – Designed for e-commerce advertising, Google Shopping and Bing Shopping enable you to get your products and pricing in front of customers at a glance.
Microsoft Advertising – Offering lower competition and cheaper costs per click, Microsoft Advertising is great for certain sectors and audiences.