Pay Per Click (PPC) is a form of advertising which helps to drive traffic to a website.
Traditionally, PPC is where you bid for specific keywords on search engines such as Google, Yahoo and Bing, and a text ad appears at the top of the search results.
Although the traditional text ads are still a huge part of PPC, it has since developed into display ads across 3rd party websites, in stream video ads and remarketing, to name but a few.
Why should you consider PPC?
There are many reasons to choose PPC and here are just five of our favourites.
1. Only pay when an interested customer clicks your advert
PPC is a straightforward approach that allows you see exactly where your money is being spent. Why? Because you’ll only pay each time a potential consumer lands on your website. Sounds a lot easier to manage your budget, right? Of course, in traditional off-site marketing you wouldn’t expect this level of clarification and could spend X amount of money, without ever really knowing how successful it has been.
2. Control costs with a flexible and affordable budget
With pay-per-click adverting, you choose a budget that’s comfortable – with the ability to cap daily spending. It’s extremely flexible and you can switch up your budget at any time, capitalising on your successes and pulling even more customers to your website. The Search Mechanics would recommend a suitable budget based on keywords and competition, but ultimately the choice is yours.
3. Customise adverts to tap into your consumer behaviours
Want to target your customers with the right ads at exactly the right time? Then it’s time to start utilising the power of PPC. Reach out to people at certain times of the day, with extras such as location tracking and delivery options. You can even target specific devices (including mobile).
4. Enjoy a quick turnaround and start to see instant results
PPC has the advantage of delivering quick results. SEO is an important aspect of any digital marketing strategy, but offers a more long-term solution – allowing PPC to come in and fill the void. Enrol on a PPC campaign and see the benefits from its impact the very next day.
5. PPC fits comfortably with your other marketing efforts
The data collected from PPC campaigns can be used to effectively bolster your other marketing channels. For instance, a PPC strategy will help determine the best performing set of keywords in terms of conversions – which will aid your SEO intentions. PPC also helps your business test the water with new ideas and products, getting a quick understanding of the demand from potential customers. There’s even the potential to promote one-off events.
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