Learn what

Pay Per Click (PPC) Services in Kent

Pay Per Click (PPC) marketing is an excellent low-funnel channel, enabling businesses to lead consumers directly to a relevant page where they can complete a purchase or other relevant action. Often cited and the most effective direct-action marketing channel in terms of return vs spend, it brings fast, measurable ROI and can be adapted quickly and easily to suit changing consumer behaviour and/or desired outcomes. It also sits neatly alongside your other digital marketing efforts, enhancing your online presence and optimising your conversions. 

Our approach 

At The Search Mechanics, we design and operate your paid campaigns to complement your overall marketing strategy. We provide an objective-focused service which takes into account your brand positioning and target market, and which will maximise your return on ad spend.   

The beauty of PPC is that it’s highly data-driven, and can be adapted according to our findings very easily. Adverts, keywords and more can be adjusted quickly to optimise your conversion rate and ROI. This in turn means we deliver on your key performance indicators and targets as opposed to focusing on vanity stats.  

Platforms 

As a specialist paid search agency, we work with a number of platforms to bring you optimal results: 

Google Ads – Google Ads is the number one paid search platform, and provides extensive reach and detailed targeting for your campaigns. 

Google/Bing Shopping – Designed for e-commerce advertising, Google Shopping and Bing Shopping enable you to get your products and pricing in front of customers at a glance. 

Microsoft Advertising – Offering lower competition and cheaper costs per click, Microsoft Advertising is great for certain sectors and audiences. 

We have a wealth of knowledge when it comes to automotive ppc and local ppc management so if you are in the automotive industry or a local business looking to increase traffic to your website, we are well placed to assist you with your needs.

We also offer white label PPC services for marketing agencies 

PPC FAQs

What is PPC advertising?

A: PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way to drive traffic to websites, and advertisers bid on specific keywords or audience demographics to display their ads on search engines or other platforms.

Where do PPC ads appear?

A: PPC ads can appear on various online platforms, including search engines like Google, Bing, and Yahoo. They can also appear on social media platforms like Facebook, Twitter, and LinkedIn, as well as on websites that participate in ad networks like Google AdSense.

How does the bidding process work in PPC advertising?

A: In PPC advertising, advertisers participate in an auction-like system where they bid on specific keywords or target audience characteristics. Advertisers set a maximum bid they’re willing to pay for a click, and the ad placement is determined based on a combination of bid amount and ad quality. The ad with the highest bid and relevance to the user’s search or profile typically gets displayed.

What are the benefits of PPC advertising?

 PPC advertising offers several benefits, including:

  • Immediate Results: Ads can start driving traffic and potential customers to your website as soon as the campaign is launched.
  • Precise Targeting: You can reach specific demographics, locations, and interests, enhancing the efficiency of your ad spend.
  • Measurable ROI: PPC platforms provide detailed analytics, allowing you to track clicks, conversions, and overall return on investment.
  • Budget Control: You have full control over your budget, and you only pay when someone clicks on your ad.
  • Flexibility: You can adjust campaigns in real-time, optimizing for better performance based on data and results.