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Remarketing is the perfect opportunity to get back in front of your websites users when they are visiting other 3rd party sites. One of the best things about remarketing, is that the advertiser will only pay when the user clicks through on an advert, meaning that you can gain a great deal of visibility (in regards impressions) but not have to pay on a CPM model (pay per thousand impressions).

If you’re running an ecommerce website, you can then also make use of your Google Shopping feed to allow for Dynamic remarketing, whereby you can advertise the exact products (or those very similar) that the user was browsing on your site across the Google display network (GDN).

Similar to Display Ads, we can then optimise the campaigns to upweight or downweight spend across device/ location/ time of day to ensure we’re pushing the ads to the users at the right time.