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Remarketing Services

Remarketing is the perfect opportunity to get back in front of your websites users when they are visiting other 3rd party sites. One of the best things about remarketing, is that the advertiser will only pay when the user clicks through on an advert, meaning that you can gain a great deal of visibility (in regards impressions) but not have to pay on a CPM model (pay per thousand impressions).

If you’re running an ecommerce website, you can then also make use of your Google Shopping feed to allow for Dynamic remarketing, whereby you can advertise the exact products (or those very similar) that the user was browsing on your site across the Google display network (GDN).

Similar to Display Ads, we can then optimise the campaigns to upweight or downweight spend across device/ location/ time of day to ensure we’re pushing the ads to the users at the right time.

Remarketing FAQs

What is remarketing, and how does it work?

 

Remarketing, also known as retargeting, is a digital marketing strategy that targets users who have previously interacted with your website or app. When a user visits your site, a tracking pixel or cookie is placed on their device. This allows you to display targeted ads to these users as they browse other websites or platforms. Remarketing helps re-engage potential customers who have shown interest but didn’t complete a desired action, such as making a purchase, signing up, or downloading.

 

How can remarketing benefit my business?

 

Remarketing offers several benefits for your business. Firstly, it helps increase brand recall and recognition by consistently displaying your ads to users who are already familiar with your brand. Secondly, it can boost conversion rates by re-engaging users who were close to taking action but didn’t follow through. Additionally, remarketing often provides a higher return on investment (ROI) compared to traditional advertising, as you’re targeting a more qualified and receptive audience.

 

What platforms use remarketing campaigns?

 

Remarketing can be implemented across various digital advertising platforms. Some of the most common platforms include Google Ads, Facebook Ads, and other social media platforms like Instagram, Twitter, and LinkedIn. Additionally, email remarketing is also an effective strategy, where you send targeted emails to users who abandoned their carts or didn’t complete a desired action on your website.

 

How do I create an effective remarketing campaign?

 

  • Creating an effective remarketing campaign involves several key steps:
  • Segmentation: Divide your audience into different segments based on their behaviour, such as pages visited, products viewed, or actions taken. This allows you to tailor your ads to specific interests.
  • Compelling Creatives: Design visually appealing and relevant ad creatives that resonate with each segment. Highlight benefits, discounts, or unique selling points to encourage users to revisit your site.
  • Frequency Control: Avoid bombarding users with excessive ads, which could lead to ad fatigue. Set frequency caps to ensure a balanced and non-intrusive experience.
  • A/B Testing: Experiment with different ad formats, headlines, and calls-to-action to determine which combinations yield the best results.
  • Landing Pages: Ensure that the landing pages users are directed to align with the ad content and provide a seamless experience to encourage conversions.
  • Monitoring and Optimisation: Continuously monitor campaign performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). Adjust your strategies based on the data to optimise results over time.