Tweet, Like, Follow, Watch, Share
With the explosion of the mobile and tablet markets, social media is now everywhere. You can’t go a day without hearing about the latest Facebook share price or what Twitter is planning for their next money generating advertising scheme. Whether you love it or hate, social media is here to stay – so you might as well make the most of it. Plus, when managed correctly, social platforms can be transformational for businesses.
Of course, not every business has either the time or resource to dedicate to successful social media campaigns on one platform, let alone three or four. It may all be fun and games at the start – but eventually, churning out hourly updates to each of your social pages can be troublesome and time wasting. This is where The Search Mechanics come in.
But why should your business be active on social media?
1. Boost brand awareness
Social media is actively used by billions of people on a daily basis. In fact, over one billion alone use Facebook, whilst 310 million tweet and 400 million have a LinkedIn profile. Then there are the emerging platforms, such as Instagram, Pinterest and Google+.
By harnessing the power of social media though (and getting things right), there’s a superb opportunity to improve brand awareness, influence your potential customers and enhance brand loyalty. Why wouldn’t you want to be involved?
2. Become trustworthy
If a potential customer is considering your product or service, in the 21st century they check your social media. This in effect, legitimises the brand. A static and rarely updated website won’t give many clues away to the consumer, whereas your social platforms should be chock-a-block.
Research suggests 63% of customers looking for a local business will search their social media for more information – so having a regularly updated feed will do wonders for business. It’s also worth pointing out that a page without consistent updates could have a negative impact.
3. Increase your sales
As a business, your end goal is likely to be sales and again – social helps in this regard. With the increased brand awareness and legitimising the business (as mentioned above), you’ll have the opportunity to take advantage of new customers coming your way.
There’s also the potential to promote content and products directly through your social sharing platforms. For instance, you’ll be able to target your audience and discover information on consumer interests and demographics at the touch of a button. There’s much more to it than just a simple ‘like’.
4. Share valuable content
Do you produce first-class content, but can’t seem to get it in front of your customers? Then it’s past time you utilised social media and engaged with each and every one of your target audience. In effect, content marketing and social media should run hand-in-hand – and one can’t survive without the other. Remember, people are looking for content that amazes and resonates with them – don’t skimp on this.
5. Deliver exceptional customer service
The trials and tribulations of modern day life appear on social media – and as you can expect, these platforms don’t always bring good news. A disgruntled customer could start filling your timeline with complaints. But what may seem a nuisance to begin with, can actually have its benefits too.
Rather than worrying about your dirty laundry being aired for the world to see – embrace it. Deal with the complaint head on and show all future customers that you’re ready and willing to ensure they finish their buying journey 100% satisfied.
Why choose The Search Mechanics?
Here at The Search Mechanics, we will help you leverage the power of social media for your business. We won’t always recommend signing up to everything, as this is where businesses can come unstuck. Instead, we’ll help to ascertain which social channel is right for your company and formulate a comprehensive strategy moving forward. This will help gain exposure to the right audience.
For more information, give The Search Mechanics a call today or fill out the form below!